The Lane Style House teamed up with Talenthouse.com to launch a Fashion Designer Contest, that closed on July 27, 2012. The contest received 60 global submissions and an impressive 4,638 votes from the public. The contest returned two winners and three People’s Choice winners (finalists).
The contest reached 1.2 Million people
Active designers averaged: +72 New Supporters +158 Shares & Comments +20,396 Social Reach
The Lane Style House had a difficult time choosing the winners of the contest. After an ambitious discussion, The Lane Style House’s team agreed on the winners of the contest, Evgheni Hudorojcov and Natalia Rusu of Chisinau, Moldova. Both designers received a 6-month Premier Membership with The Lane Style House.
The Lane Style House’s creative director and co-founder, Barbara Lane, had this to say about the two designer collections,
“Hudorojcov’s ‘Confessions’ collection is a timeless masterpiece. He has incorporated powerful sexy and glamour in his designs; that translates in a very feminine way. The dresses offer both an interesting visual without compromising the integrity of his design vision. I think Hudorojcov’s collection will be highly desirable and many different women will desire to add his dresses to their wardrobe, as they are a perfect for parties and special occasions. Rusu’s “Rider on the rain” collection is a beautiful contrast, uniquely urban and versatile. Natalia has a distinct design style, infusing rare cuts and garment shapes into her latest work. Rusu’s collection is street chic and I can easily see her designs in London, New York or Tokyo.”
About The Lane Style House
The Lane Style House is an online global showroom, was founded in 2011 and has been well-received by the fashion community. The comprehensive showroom joins upcoming and established fashion labels with our media, press and buyer contacts.
Although, Fashion PR is not a new concept, The Lane Style House’s mission is to pair today’s technology with traditional PR practices.
The Lane Style House is a one-stop virtual shop for celebrity, editorial and costume stylists, on its way to becoming a mandatory designer and stylist resource.
The Lane Style House is a stylist’s dream, mixing avant-garde, contemporary and artistic pieces. The Lane is working hard to build long lasting relationships with stylists, celebrities and their publicists.